You’ve just joined a new company as one of their newest inbound sales representatives and are excited to begin executing on their connect strategy. You’ve recently identified a potential buyer, determined their persona, and identified which lead source they came from. What are your next steps as an inbound salesperson, in order?

Assemble the content for your persona, assemble the best medium for connecting, and then begin the outreach.
Assemble a sequence plan, assemble the content for each sequence attempt, and then begin the sequence.
Identify a common connection or some method of outreach, and begin the connect conversation by personalizing your message.
Explore all information you can find on them and then assemble your method of reaching out and decide.

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