An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
Adwords Fundamentals Exam Answers 2018
An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?
- The profit derived
from a paid click
- The bids of the
next closest advertiser
- The Quality Score
of the keyword
- The average profit
per conversion
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