Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

Adwords Fundamentals Exam Answers 2018

Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

•  the daily budget you've set
• the search ranking of your website
• your historical conversion rate
• the expected impact of extensions and other ad formats

To Get Certified in All AdWords Exam Answers