Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Adwords Fundamentals Exam Answers 2018

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

•  Increase the cost–per–click (CPC) bid for low–performing keywords
• Make sure the landing page is closely related to the ad
• Broaden the list of keywords to reach more potential customers
• Increase the average daily budget for the campaign

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