If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?

HubSpot Sales Enablement Certification Exam Answer 2018

If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?

• Optimize your messaging to stop attracting the wrong people.
• Lower your lead qualification standards.
• Nurture the leads until they’re a better fit.
• Generate a higher number of leads so that more good-fit leads will be brought in.

To Get Certified in All HubSpot Exam