In the most recent monthly marketing meeting, your coworker reports that email engagement has been trending down for the last three months. Your job is to determine the next course of action. What would you recommend your company does to improve their email engagement?

HubSpot Email Marketing Certification Exam Answer 2018

In the most recent monthly marketing meeting, your coworker reports that email engagement has been trending down for the last three months. Your job is to determine the next course of action. What would you recommend your company does to improve their email engagement?

• Pause sending emails for a month to let your sending reputation recover
• Move your lead and customer interactions to social media instead of using email
• Stop sending emails to people who don’t interact with you
• Ask your best customer to submit an appeal to the “Big 3” inbox providers

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