What is the relationship between personas and Jobs to Be Done?

HubSpot Sales Enablement Certification Exam Answer 2018

What is the relationship between personas and Jobs to Be Done?

• Personas identify the type of person you should sell to, and jobs describes what you can help them do.
• Personas and jobs are two different methods of arriving at the same information.
• Personas identify the people you should sell to, and jobs identifies the people you should hire.
• Personas are for marketing, and jobs is for sales.

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